Define what your fractional CMO owns, how many hours they commit, and what success looks like — before day one. This template prevents scope creep and billing disputes.
Engagement Parameters
- Duration: [3 months / 6 months / ongoing]
- Hours per month: [10 / 20 / 40]
- Reporting to: CEO / COO
- Rate: $[X]/hour or $[Y]/month retainer
- Performance incentive: [optional — tied to MQL or pipeline targets]
Core Deliverables
- Go-to-market strategy and channel prioritization
- Monthly marketing performance report
- Content and campaign calendar (quarterly)
- ICP and messaging framework
- Attribution model and reporting dashboard
Out of Scope
- Day-to-day content writing or graphic design
- Social media posting and community management
- Paid ad account management (unless specifically agreed)
- PR and media relations execution
- Website development and CRO implementation
Success Metrics
- MQL volume vs. target (monthly)
- Cost per MQL by channel
- Pipeline influenced by marketing (quarterly)
- Brand awareness baseline vs. 90-day lift
- Content velocity: [X] pieces per month
Your results
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